Makeup and Beauty Blog

Beauty product reviews, makeup tips and news from your friendly neighborhood beauty addict.

Product Review – Crest Vivid White Toothpaste

Posted by Karen on April 20, 2007


Product: Crest Vivid White Fluoride Toothpaste in Refreshing Mint
Use: A whitening toothpaste
Price: $3.99 for a 4.1 oz tube
Makeup and Beauty Blog Rating: A+

I have a slight obsession with teeth. It’s not freaky or scary or potentially debilitating (I hope), but I have to admit to loving vigorous flossing and Sonicare brushing a little too much. It hasn’t always been this way. It started when I met my current dentist Dr. Y – a total character and diva extraordinaire. When I first sat in her dentist’s chair she immediately asked me who made my suit (it was bebe.) She then told me to check out the Versace store down the street – “They have similar cuts in their clothing and it’s very flattering for petite women. Plus, I get a discount!” Just when I thought that I met the coolest dentist ever, she frightened the bejeebus out of me by giving me a totally scary lecture on the importance of gum health. There were many, many, many frightening pictures of gingivitis and swollen gums. It ain’t pretty, folks. I’ve been touting the virtues of mint floss ever since.

A few months ago when I told Dr. Y I was getting married the first thing she said was, “Congratulations! Is this your first?” She was the only person who had that reaction, but then again she’s been married three times. But whose keeping track? The next thing she said was that for my wedding gift she’d hook me up with Zoom teeth whitening. Woo hoo!

The process of Zoom whitening itself was pretty painful – and to be blogged about in sordid detail in a future post – but in the end I got a set of really nice, white teeth. However, the teeth whitening was in June so it’s been a while. I’ve started to do things to keep my teeth from re-staining, like drinking coffee and red wine with a straw (I know, I know, it’s kinda tacky-looking in public but I don’t care!) but I still noticed in the past few months that they aren’t as white as they used to be.

I asked one of my best friends, Mary Anne, a superb dentist as well and all around cool gal (sorry fellas, she’s taken), and she recommended Crest Vivid White Fluoride Toothpaste in Refreshing Mint. Mary Anne told me that it’s probably the best whitening toothpaste you can get at the drugstore, and after three weeks of use I have to agree – this stuff is the shizz for getting those canines white!

The formula doesn’t make my teeth feel tingly or weird. It has a refined mint taste. The biggest pro: it actually works. The whitening effect is subtle yet noticeable. Granted, if you’ve been smoking for 20 years and sip coffee through your front teeth I don’t know how white your teeth are gonna get. It’s a tube of toothpaste, not a Christmas miracle, people.

It’s pricy for toothpaste. My good old stand by toothpaste, Colgate Total, is the same price for a tube that’s twice a big, but ultimately I don’t mind because I don’t use a lot and it works really well.


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